Behind the name:
Ananda Soul
Posted by Christina Zipperlen on February 16, 2026
Resonance is undeniable. What is true to you finds you even when you least expect it, maybe especially then. It can be a word, read at the right moment, before the knowing of what it will become to you, and this is the case with Ananda Soul.
When I was in my mid-twenties, I was living in Hawaii convinced this was the place for me. Not just for me to live, but also for me to dive more deeply into my artistic nature and career, and for a time it was. I’d begun studying jewelry making and design during those years, and found yoga for the first time too. Both practices began subtly and powerfully shifting my world.
Until, as it always does, necessary change found me. After visa complications in the US made it clear I’d be moving on, I decided to dive more deeply in the study and practice of yoga. I bought a book of yogic philosophy and, upon opening it, the word that changed my world instantly magnetized me – Ananda. With complete clarity and instinctual assuredness, I knew that if I ever made anything it would be called Ananda.
Soon after, Bali called me. A small island in the archipelagic nation of Indonesia, even farther from my birth-home of Germany than I’d already adventured, would soon become my true home. Upon arriving I was welcomed by the word my soul knew so well. On an island rich with its own expression of Hinduism, the word Ananda was everywhere. Comforted but conflicted as my jewelry brand was being born here, I knew I needed to clarify and solidify what giving the name Ananda truly meant to me.
This world has so much achieving, doing, and reaching for more. It’s constantly encouraging loops of “if I do more…”, “if I have this…”, or “if I look like…” as ever-shifting goal posts for happiness. To some Ananda is just that – happiness. But it’s not just happiness, not truly. Anands means bliss, the deep, internal sense of knowing that inside of us is an always present contentment. It’s rooted deeply in our soul, in the depths of who we are. Even if we lose everything, even if we’re in grief, we can slow down and get quiet enough to meet the ever-present hum underneath it all that knows “it’s okay”.
To be reminded of this is medicine for the world. Not to create it, because Ananda is always there, but to hold it as an undercurrent of our very being, inside of us no matter what. And this is where the addition of Soul in ‘Ananda Soul’ comes from.
It calls back to the place where contentment lives, in the depths of who we are. And it is the undercurrent of all of our creations. This is the prayer inside of all of our designs, that the world may be reminded to lean into the hum of contentment.
The final piece of power and synchronicity in our name comes from the very first letter of it, “A”. My mother was an artist and I feel her love working through me in my creative life. She is my guardian being, protecting my creations and the pathways for the message of true ananda to make its way into the world. Her name is Anita, and the “A” of Ananda Soul honors her.
The Essence of Ananda
Jewelry created as reminders of the contentment already within you.
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