Privacy Policy

Last updated: August 28, 2026

Ananda Soul Pte Ltd ("Ananda Soul", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit, use, or make a purchase through anandasoul.com (the "Site"), contact us, or otherwise interact with Ananda Soul.

This Privacy Policy applies to personal information collected through our website, online orders, customer accounts, marketing communications, customer service channels, and other interactions with Ananda Soul.

By using our Site or providing us with your personal information, you acknowledge the practices described in this Privacy Policy. Where applicable law requires your consent for a particular use of your personal information, we will request that consent separately.

1. WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION?

Ananda Soul Pte Ltd is responsible for personal information collected and processed in connection with online orders placed through the Site.

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a concern about how we process your personal information, please contact Ananda Soul through our Contact Us page.

2. PERSONAL INFORMATION WE COLLECT

We collect personal information that you provide to us, information generated when you use our Site, and information we receive from service providers that help us operate our business.

Information you provide to us

Depending on how you interact with Ananda Soul, we may collect:

  • Contact information: your name, email address, telephone number, and other contact details.
  • Billing and shipping information: billing address, shipping address, delivery details, and information required to fulfil and deliver your order.
  • Order information: products purchased, order number, order value, transaction details, returns, refunds, and other information relating to your purchase.
  • Account information: login credentials and information associated with your Ananda Soul customer account, if you choose to create an account.
  • Customer service information: information you provide when communicating with us by email, WhatsApp, social media, or other customer service channels.
  • Marketing information: your email address and marketing preferences when you subscribe to our marketing communications.
  • Business information: information provided when placing or discussing a B2B or wholesale order, including business and billing information where applicable.
  • Review information: information you provide when submitting a product review through our review service.

Payment information

When you place an order, payment information is processed through the payment method you select. We currently accept payments through Shopify Payments and PayPal.

For B2B orders, we may also accept payment by bank transfer when arranged directly with Ananda Soul.

We do not intentionally store complete payment card numbers on our own systems. Payment information is processed by the relevant payment provider in accordance with its own privacy policy and security practices.

Information collected automatically

When you visit or use the Site, certain information may be collected automatically, including:

  • IP address;
  • browser type and version;
  • device type and operating system;
  • time zone and approximate location;
  • pages and products viewed;
  • links or websites that referred you to our Site;
  • search terms used to reach our Site;
  • information about how you interact with our Site; and
  • cookie identifiers and similar technology information.

We use this information to operate, secure, maintain, and improve the Site and to understand how visitors use our online store.

3. COOKIES AND SIMILAR TECHNOLOGIES

Our Site uses cookies and similar technologies to operate the website, remember preferences, provide certain website functionality, understand website usage, and, where permitted, support marketing activities.

We use Shopify's customer privacy and cookie consent features to help manage consent and privacy preferences. Depending on your location and applicable laws, certain non-essential cookies or data collection technologies may only be activated after you provide the required consent. Shopify states that its cookie banner can allow customers to change their consent preferences after their initial choice.

You can manage your cookie preferences through the cookie consent tools provided on our Site. You can also adjust your browser settings to block or delete cookies, although doing so may affect certain website functionality.

Third-party services integrated with our Site may also use cookies or similar technologies in accordance with their own privacy policies.

4. HOW WE USE YOUR PERSONAL INFORMATION

We use personal information for the following purposes:

  • To process and fulfil orders: including processing payments, arranging delivery, providing order confirmations, handling returns and refunds, and providing customer support.
  • To communicate with you: including responding to enquiries, providing order updates, and communicating about products or services you have requested.
  • To provide customer service: including responding to messages received through email, WhatsApp, social media, and other customer service channels.
  • To manage customer accounts: if you choose to create an account on our Site.
  • To provide B2B services: including processing wholesale enquiries, orders, payments, shipping, and related business communications.
  • To prevent fraud and protect our business: including detecting suspicious transactions, preventing abuse, and maintaining the security of our Site.
  • To improve our Site and services: including understanding how customers use our website and improving our products, services, customer experience, and website functionality.
  • To send marketing communications: where you have provided the required consent or where otherwise permitted by applicable law.
  • To request product reviews: including sending review requests following a purchase.
  • To comply with legal obligations: including tax, accounting, customs, regulatory, legal, and other obligations that apply to us.
  • To establish, exercise, or defend legal claims: where necessary to protect our legal rights or interests.

5. LEGAL BASES FOR PROCESSING PERSONAL INFORMATION

Where laws such as the GDPR apply to your personal information, we rely on one or more lawful bases for processing your information depending on the circumstances.

These may include:

  • Performance of a contract: where processing is necessary to process and fulfil your order or provide a service you have requested.
  • Legal obligations: where we need to process information to comply with applicable laws, regulations, tax requirements, accounting obligations, customs requirements, or lawful requests.
  • Consent: where you have given us permission to process your information for a specific purpose, such as certain marketing communications or optional cookies.
  • Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests do not override your applicable privacy rights.

The appropriate legal basis depends on the specific processing activity and the applicable law.

6. EMAIL MARKETING AND KLAVIYO

We use Klaviyo to manage email marketing and customer communications.

When we collect your email address for marketing purposes, we provide a marketing consent option where required. We use the information you provide to send newsletters, promotional communications, product information, and other marketing messages in accordance with your preferences and applicable law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails or by contacting us through our Contact Us page.

Klaviyo processes customer information on our behalf as a service provider/processor. Depending on the services used, information processed by Klaviyo may include names, email addresses, phone numbers, IP addresses, cookie information, and other customer data that we provide to the platform. Klaviyo states that customer data is processed under its Data Processing Agreement and according to the customer's instructions.

7. PRODUCT REVIEWS

We use Stamped to collect and manage customer product reviews.

After a purchase, we may share relevant order information with Stamped so that Stamped can send you a review request and allow you to provide feedback about your purchase.

Your participation in a product review is voluntary. Any information you choose to include in a review may be displayed publicly on our Site or other channels where we publish customer reviews.

8. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We may share personal information with trusted third-party service providers where necessary to operate our business and provide our services.

These service providers may include:

  • Shopify: our ecommerce platform, which hosts and operates our online store and processes information relating to customer accounts, orders, checkout, and website activity. Shopify's current privacy policy explains how Shopify processes personal information in connection with Shopify-powered stores.
  • Payment providers: including Shopify Payments and PayPal, to process payments and related transactions.
  • DHL: to arrange shipment and delivery of your orders and to fulfil applicable customs and import requirements. This may require us to provide DHL with information such as your name, shipping address, telephone number, email address, order information, and customs-related information.
  • Klaviyo: to manage email marketing and related customer communications.
  • Xero: to support accounting, bookkeeping, financial reporting, and related business administration.
  • Stamped: to send product review requests and manage customer reviews.
  • Google Workspace: for business email, communications, document management, and related business operations.
  • WhatsApp and social media platforms: when you contact or communicate with us through these channels.
  • Professional advisers and authorities: where disclosure is necessary for legal, accounting, tax, regulatory, compliance, or other legitimate purposes.

We do not sell your personal information to third parties.

Third-party service providers may process personal information according to their own privacy policies and contractual obligations. We encourage you to review the privacy policies of these providers where relevant.

9. INTERNATIONAL DATA TRANSFERS

Because Ananda Soul operates internationally and uses service providers located in different countries, your personal information may be transferred to, stored in, or accessed from countries outside the country where you live.

For example, our service providers may process information in countries including Singapore, the United States, Australia, the United Kingdom, or other jurisdictions depending on the services they provide and their current infrastructure.

Where applicable law requires safeguards for international transfers, we will use appropriate safeguards or other lawful mechanisms for transferring personal information internationally.

For individuals in the European Economic Area (EEA) or United Kingdom, personal information transferred outside the EEA or UK will be handled in accordance with applicable data protection requirements. The GDPR requires appropriate mechanisms and safeguards for transfers of personal data to countries outside the EU/EEA.

10. DATA SECURITY

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

Access to customer information is limited to people and service providers who need the information to perform their responsibilities or provide services to Ananda Soul.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. We cannot guarantee absolute security of your personal information.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide our services, maintain business and financial records, comply with legal and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements.

The length of time we retain information depends on the nature of the information and the purpose for which it was collected.

For example, order and transaction information may need to be retained for accounting, tax, legal, warranty, dispute-resolution, and other business purposes even after an order has been completed.

Marketing information may be retained while you remain subscribed to our marketing communications or until you withdraw your consent or otherwise request that we stop using your information for marketing, subject to applicable legal requirements.

When personal information is no longer reasonably necessary for the purposes described above, we will delete it, anonymise it, or otherwise securely dispose of it where reasonably practicable and as required by applicable law.

12. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

  • Right to access: you may request information about the personal information we hold about you and request a copy of that information.
  • Right to correction: you may ask us to correct inaccurate or incomplete personal information.
  • Right to deletion: you may request that we delete your personal information in certain circumstances.
  • Right to restrict processing: you may request that we restrict how we use your personal information in certain circumstances.
  • Right to object: you may object to certain processing activities, including direct marketing.
  • Right to withdraw consent: where we rely on your consent, you may withdraw that consent at any time.
  • Right to data portability: where applicable, you may request that certain personal information be provided to you in a structured, commonly used, and machine-readable format or transferred to another organisation.

These rights are not absolute and may be subject to legal conditions and exceptions. For example, we may need to retain certain information to comply with legal or accounting obligations even if you request deletion.

European data protection law provides rights including access, rectification, erasure, restriction, portability, and objection, subject to applicable conditions and exceptions.

13. HOW TO EXERCISE YOUR PRIVACY RIGHTS

If you would like to access, correct, delete, or otherwise exercise your rights regarding your personal information, please contact us through our Contact Us page.

To protect your personal information, we may need to verify your identity before completing certain requests.

We will respond to privacy requests within the timeframe required by applicable law.

14. MARKETING AND ADVERTISING

We may use personal information to communicate with you about Ananda Soul products, services, promotions, and other updates where you have provided the required consent or where otherwise permitted by applicable law.

We currently use Klaviyo for email marketing.

We may introduce additional advertising, analytics, remarketing, or similar technologies in the future. If we do so, we will update this Privacy Policy and, where required, obtain appropriate consent or provide you with the relevant privacy choices before using those technologies.

Where required by applicable law, optional cookies, pixels, and similar technologies will only be activated after the appropriate consent has been obtained.

15. CUSTOMER ACCOUNTS

You may choose to create an account on our Site or complete your purchase as a guest.

If you create an account, we collect and use the information necessary to establish and manage your account, provide access to your order history, and provide related account functionality.

You are responsible for keeping your account login information confidential and for notifying us if you believe your account has been accessed without authorisation.

16. COMMUNICATIONS THROUGH EMAIL, WHATSAPP AND SOCIAL MEDIA

If you contact Ananda Soul through email, WhatsApp, Facebook, Instagram, or other social media platforms, we may collect and retain the information you provide to us in order to respond to your enquiry and provide customer service.

Communications through third-party platforms are also subject to the privacy policies and terms of those platforms.

17. CHILDREN'S PRIVACY

Our Site is not directed at children, and we do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take appropriate steps.

18. DO NOT TRACK

Some browsers offer a "Do Not Track" feature. Because there is currently no universally accepted standard for responding to Do Not Track signals, our Site may not respond to such signals in all circumstances.

19. THIRD-PARTY WEBSITES AND SERVICES

Our Site may contain links to third-party websites, services, or social media platforms. These third-party websites are not controlled by Ananda Soul.

If you follow a link to a third-party website, that website's own privacy policy and terms will apply. We recommend reviewing the privacy policy of any third-party service before providing personal information to them.

20. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, service providers, legal requirements, or regulatory requirements.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy. Where required by applicable law, we will provide additional notice or obtain consent for material changes.

21. CONTACT US

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have a concern or complaint regarding our use of your personal information, please contact Ananda Soul through our Contact Us page.