our ethics

Our ethics

Our vision at Ananda Soul is a thriving humanity, a healthy planet and a deep calling to act from integrity in favor of a better tomorrow.
Established in 2008, Ananda Soul is jewelry that has been created with loving hands in Bali and reflects mindful intention, sustainability and responsible consumerism. 


Not only has our brand been created out of a deep calling to unite creativity, respect for Balinese ritual and the wish to give back and inspire empowerment through transparency and education, but also the desire to change the world a little is one that stands at the heart center of Ananda Soul and is carried in each of our creations. 

From day 1 we have been committed to creating a brand that gives back and supports the women and children in the communities where we produce and create our products.


We want to encourage consumers to question their consumption and the impact their day-to-day choices have on each other and the planet. We want to create goods that bring about blessings, love stories and good intentions and spread them throughout the world and by doing so pursue a path of sustainable production and creation that is the least harmful to our nurturer, Mother Earth.
‘How to be in integrity with our values, in every decision, every interaction, every moment, in every aspect of business and my life? is a question that serves as a daily touchstone for every step and action we take with Ananda Soul.
Ananda Soul supports humans starting from every individual supporting us along the supply chain, to our team, all the way to our customers and beyond. 


We cherish the ‘human-ness’ of each of our team members which evoked a family bond like no other. Leading a company with humans has its hiccups as much as it has its beauty. It asks for radical compassion, mutual respect and understanding. Every single day we do our best to find the balance between being Ananda Soul and letting our intention weave into a common goal while at the same time seeing every individual in their personal needs. We refrain from cookie cutter rules as we lead a business from the truth of our hearts.




 Ananda Soul jewelry is an expression of these values as a form of wearable art.




We are in business to improve lives. At Ananda Soul, we believe that a better tomorrow is one where community thrives. From day one we have been committed to creating a brand that gives back and supports the women and children in the communities where we produce and create our products. To go full circle (to give and receive in equal parts) to us is vital for an impeccable production cycle.


Over the past decade we have supported a variety of initiatives that are in alignment with our core value to support the local land and community, in particular women and children. Our projects over the last 12 years have ranged from supporting educational programs, employing mothers to funding initiatives that tackle different social and environmental issues in today’s world.


In our early days we started working with mothers of street children in Bali.

As magically beautiful as Bali is, one of its shadows are its countless street children who come from the poorest areas of Bali to beg at busy intersections and tourist hubs.


By employing mothers of streetkids and paying them proper salaries we help interrupt the cycle of poverty. These mothers are hired to braid the bracelets for any of our braided designs. This project is still going.


Further we work with a mother that until today creates and sows the pouches we use to wrap our jewelry in.


Since the beginning of Ananda Soul 10% of all profits have been directed towards sponsoring the tuition of an underprivileged child in the North of Bali. Supporting children in their education creates an important pillar of our giving back work – until today. Children are the leaders, shapers and the decision makers of a better tomorrow. Providing education, mirroring different ways of thinking, communicating and empowering them to speak their own truth are essential means for a self-determined and impactful life that contributes to a better, thriving community.



In March 2020 we launched our 'Adopt a Family' project as an answer to the increasing hardships the Balinese community faces due to the global impact of COVID-19. Bali, an island whose economy largely depends on tourism, remains empty to date with local businesses incrementally closing down and people losing their main sources of income to help feed their families. In order to alleviate the situation, we started collecting donations to take care of the well-being of a family here in Bali. 


For the past almost two years, our team has remained in close contact with the local communities around what they need the most. ‘Adopt a family’ has been evolving based on the needs of each of the communities we support. 


Besides the greater impacts of COVID-19 in October 2021 Bali experienced an earthquake that destroyed over 377 family homes leaving many families with nothing. We directed our donations that came through our Friendship bracelets in the month of November 2021 towards Earthquake relief to support the families in need with mattresses, jerrycans, 550 litre water tanks, cooking equipment, plates, bowls, cutlery and hygiene products.


Thankfully, today, Bali has reopened to tourism again and we have been able to complete our Adopt a Family project and direct our support full to supporting the education of children from disadvantaged regions of Bali.


We are super proud to share that at the moment we have several projects lined up that support our local communities from different angles and perspectives:


  • We continue to support our local Bali moms who braid various designs of our braided bracelets to empower them to find their way out of poverty by receiving a proper salary.

  • 10% of all profits support the Bali Children Foundation, a foundation that focuses on enabling education for children from Balinese families in need as a way out of poverty, paying the way from education to employment. We are currently sponsoring the tuition of 11 children and aim to grow our support throughout the rest of the year.

  • We recently launched Luna Crescent Bracelet is created by out Bali Moms and as a 100% nonprofit piece donations flow to The Bali Street Mums Project a project that fights for mothers and against begging children and human trafficking. In addition, we support Bali mothers in need that look for specific help and support in raising and providing for their children. These mothers are individual cases that are being suggested by our local community.

      Mothers are miracles and children the leaders, creators and decision makers of a better tomorrow. 




      As a last and important step of our production cycle all our jewelry is blessed in a Balinese ceremony before being sent out into the world.


      We as a team come together once a month with the guidance of a Balinese priest to gather affirmations, prayers, good intentions, and energy to breathe life and blessings into our designs. Our prayer is that our jewelry uplift and brings joy to every person who gets in touch with it.