At Ananda Soul, we don’t just make jewelry, we craft stories, blessings, and vessels of meaning. Since our inception in 2008, our mission has been clear: to create art and beauty with purpose. Rooted in the sacred lands of Bali, our work honors both the seen and the unseen, the wearer and the maker, the earth and the spirit. This is what it means to create with intention.
More than just an accessory – a token of love
Our jewelry begins long before the metal is molded or the stones are set. Each piece is born from a vision, a whisper of empowerment, a prayer of resilience, a reminder to return to what matters. Whether it’s a necklace engraved with “Never Not Broken” or a gemstone ring wrapped in the image of a sacred branch, every design carries a deeper message and intention. These aren’t just adornments. They are modern-day talismans, invitations to live with heart, courage, and presence.
Sacred Symbols and Powerful Engravings
We believe in the power of symbols: words, mantras, and sacred geometry are etched into our jewelry to serve as reminders of your truth. From the goddess Akhilanda riding her alligator of transformation to the glimmer of garnet symbolizing the light within the cracks – we infuse each piece with depth and intention. These symbols aren’t chosen for aesthetics alone; they are soul messengers, anchoring you to something greater than yourself, beyond self, to the Universe.
Ethical Jewelry crafted in Bali
Each piece is handcrafted in Bali using certified recycled precious metals and consciously chosen gemstones. Our production is grounded in the values of sustainability and respect for the earth, for the artisans who bring these designs to life, and for the sacred traditions that inspire us. We collaborate with local families and offer fair, kind working conditions, supporting not only craftsmanship but community.
Our commitment to giving back is not an afterthought: it is woven into the very heart of our business. Through our nonprofit bracelet collection and by donating 10% of all profits, we provide educational support and safe housing to Balinese children and employment opportunities to their mothers. To wear a piece of Ananda Soul is to carry their strength, their hope, and a promise of a more compassionate tomorrow.
Blessed Jewelry: A Spiritual Ritual of Intention
Before our jewelry makes its way to you, it is blessed in a traditional Balinese ceremony. In the presence of a local priest, we offer canang sari, rice, incense, holy water, sacred sound, and mantra. Through this we honor the land, cleanse the energy, and infuse each piece with a prayer.
We believe that intention has energy. That blessing has power. And that this sacred ritual connects the spirit of Bali with the soul of the wearer, wherever they are in the world.
Why We’ll Never Stop Creating Jewelry with Intention
So why will we never stop?
Because in a world of mass production, creating with intention is a form of rebellion.
Because beauty that uplifts, empowers, and gives back is beauty worth making.
Because jewelry can be more than pretty, it can be purposeful and powerful.
Because you are not just a consumer and a customer, you are family, a change maker and a precious human being.
And we will always, always create with the intention, care and wisdom embedded deep in our hearts for you and the benefit of all beings.
