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Social Media & Email Marketing Manager

JOB BRIEF:

We are looking for a talented social media & email marketing manager to take the lead with our social media and email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters along with administering our social media accounts, creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a social media & email marketing manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates and to handle our social media presence ensuring high levels of web traffic and customer engagement.
The role is a part-time remote work position of about 5-6 hours per week. It can be done from any location, however proximity to Bali time zone is preferred.

RESPONSIBILITIES 

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
  • Design and implement social media strategy to align with business goals

  • Generate, edit, publish and share engaging content 4-5 times per week (e.g. original text, photos, videos and news)

  • Monitor SEO and web traffic metrics
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like collaborations with influencers and ambassadors, promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
REQUIREMENTS:
  • Proven work experience in social media and email marketing
  • Hands on experience in content management
  • Proficiency in marketing automation technology

  • Familiarity with analytical and database tools

  • Excellent written communication and copywriting skills
  • Strong project management skills
  • Excellent copywriting skills

  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Analytical and multitasking skills